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Chime · San Francisco, CA, USA
About the role When people sign up for Chime, we want to know which marketing efforts brought them in and which ones brought in members who stay and use their account. You will set the direction for how Chime answers that question. You will be the senior analytics leader for paid marketing. You will decide how we measure a very large paid media budget and how that measurement turns into spending decisions. This is a high-visibility role. Marketing, Growth, Finance and executive leaders will treat your work as the main reference for how marketing performs. You will join the Marketing Analytics team and work across Marketing, Finance, Data Engineering and Data Science/ML. In this role, you can expect to Own the paid performance story. Track spend and results across channels every week. Explain why numbers moved, in plain words that a non-analyst can act on. Measure new-member offers. Show whether our sign-up offers bring in better members and whether they are worth the cost. Compare offer groups against fair, matched groups. Set the bar for experiment